This book addresses the history of mass media and various trends which have shaped operation of the media industry on one hand, on the other hand it navigates the impact of these issues on development. It specifically analyzes political, economic, social as well as technological issues that have bearing in both the media and social development. This is crafted in a way which enables readers and scholars to understand the history and the development of mass media in general and especially that of Tanzania in particular. For readers with learning objectives; in the end, candidate(s) should be able: i) To showcase debate skills and critical discourse analysis, CDA on issues pertaining to media history and development. ii) To track down the course of changes in media history syncing it with channels of aspects such as mass deception, corruption, propaganda, development. iii) To clearly speculate media roles and persuasion and dimensions of development. iv) To highlight underdevel role s of professional communicators in addressing opment challenges as key players .
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