A Development Strategy for Hybrid Products: The Case of the Japanese Animation Industry

By Takeyasu Ichikohji

Book Overview

Significance and Purpose of This Book.- Review of Prior Research on Corporate Behavior during the Emergence of New Technologies.- History of Japanese Animation Industry and New Technology.- Evaluation of New Technology by Existing Engineers.- Attributes of Engineers with High Receptivity to Other Technologies.- Utilization of New Technology in Incumbents - Development of Hybrid Products through Insourcing of 3DCG Production.- Utilization of New Technology in Incumbents - Development of Hybrid Products by Outsourcing 3DCG.- Conclusions.- Supplementary chapter: Environmental influences on the recognition of new technologies.

• Format: Paperback
• Language: English
• ISBN: 9811643555
• ISBN13: 9789811643552
• Release Date: November 2022
• Publisher: Springer
• Length: 155 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"