A Cross-Cultural Theory of Voter Behavior

By Bruce I. Newman, Wojciech Cwalina, Andrzej Falkowski

Book Overview

A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and emerging democracies is predictable, this book suggests a ground-breaking cross-cultural model with theoretical and strategic global implications.

• Format: Hardcover
• Language: English
• ISBN: 0789027356
• ISBN13: 9780789027351
• Release Date: October 2007
• Publisher: Routledge
• Length: 262 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"