A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

by Andrea Phillips

Book Overview

The First How-To Strategy Guide to Transmedia Storytelling

"Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story.
--David Gale, Executive Vice President, MTV Cross Media

"Transmedia storytelling...

• Format: Hardcover
• Language: English
• ISBN: 0071791523
• ISBN13: 9780071791526
• Release Date: June 2012
• Publisher: McGraw-Hill Education
• Length: 288 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.1" x 9.5" x 7.4"