A Comparative Study of Cost per Click (CPC) and Return on Ad Spend (ROAS) in Google Ads vs Meta Ads

By Surya S. and Sowndarajan C.

Which platform truly gives you more for every click-and every rupee? This bold, fast-paced analysis of Google Ads vs Meta Ads reveals the real winners in Cost Per Click (CPC) and Return on Ad Spend (ROAS). Packed with sharp insights, clear comparisons, and practical takeaways, this short book cuts through assumptions and delivers what every marketer wants: the truth about performance. Whether you're scaling a business, optimizing campaigns, or simply curious about where your money works hardest, this book gives you the answers-quick, clear, and backed by data. Your smarter advertising decisions start here.

• Format: Paperback
• Language: English
• ISBN: 9999333168
• ISBN13: 9789999333160
• Release Date: December 2025
• Publisher: Eliva Press
• Length: 40 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"