A broader look at price, quality, and value

By C Miya

The present study is an attempt to develop and empirically test the conceptual framework that makes real sense of comparing price-quality-brand image-value relationship and ultimate satisfaction in the product market. The Thesis comprised of six chapters and each chapter is introduced as follows:

• Format: Paperback
• Language: English
• ISBN: 7098936049
• ISBN13: 9787098936046
• Release Date: March 2023
• Publisher: C.Miya
• Length: 436 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"