A Blueprint: How we bucked the trend and beat the 1% Exit Poll at the 2024 General Election.

By Matthew Goodwin-Freeman

One of the biggest political upsets of 2024 - told from the inside.

A Blueprint: How we bucked the trend and beat the 1% Exit Poll at the 2024 General Election.In a year that saw a historic Labour landslide and Conservative collapse, A Blueprint tells the story of one of 2024's most unexpected wins - the Harrow East result that defied the national trend and beat the 1% exit poll.

Written by the Campaign Manager, Matthew Goodwin-Freeman, this debut book offers a behind-the-scenes look at how a dedicated local team turned a marginal seat into one of the safest Conservative holds in the country. Part campaign memoir, part political insight, it reveals what it takes to win when the odds are stacked against you.

With clear lessons for candidates, parties, and anyone interested in the future of British politics, A Blueprint is a must-read for political insiders and curious readers alike.

• Format: Paperback
• Language: English
• ISBN: B0FFZPHWBP
• ISBN13: 9798344104799
• Release Date: July 2025
• Publisher: Independently Published
• Length: 210 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"