A Better Brand: A Guide to Creating and Evolving Brands

By Scott Lerman

Book Overview

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 144033143X
• ISBN13: 9781440331435
• Release Date: October 2013
• Publisher: How Books
• Length: 200 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.8" x 8.4" x 8.3"