A Beginner's Guide to Experiments in Consumer Research

By Jeanette Carlsson Hauff and Jonas Nillson

This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.

• Format: Hardcover
• Language: English
• ISBN: 1041171854
• ISBN13: 9781041171850
• Release Date: July 2026
• Publisher: Routledge
• Length: 84 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"