B2B Marketing: A Radically Different Approach for Business-To-Business Marketers

By Steve Minett

What do you think will impress a potential business customer most? A slick marketing pitch or a concrete example of how your products or services have helped genuine businesses make real money? Here... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 027365425X
• ISBN13: 9780273654254
• Release Date: January 2002
• Publisher: Financial Times Management
• Length: 256 Pages
• Weight: 1.26 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"