No Money Marketing: From Upstart to Big Brand on a Frugal Budget [Nov 01, 2009] Paul, Jessie

by Jessie Paul

'...An important value addition to the body of knowledge in global brand creation...' - N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys; 'Highly readable...provides great insights into how a... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070152705
• ISBN13: 9780070152700
• Release Date: January 2009
• Publisher: Tata McGraw Hill
• Length: 184 Pages
• Weight: 1.01 lbs.
• Dimensions: 9.4" x 0.7" x 6.2"