The 90-Minute Value Prop Audit: The Brutally Honest Truth About What's Costing You Customers, Deals and Profits.

By Frank Michel and Jose Palomino

You wouldn't let a surgeon operate without running tests. Nor should you lead your business without a clear diagnostic of whether your core strategy is built to win or quietly setting you up to lose. The 90-Minute Value Prop Audit is that diagnostic. This book walks you through a proven, step-by-step process to evaluate your company's value proposition across seven essential dimensions: from strategic intent and market clarity to pricing, messaging, and execution.

It doesn't sell surface level tactics. It reveals, plainly and clearly, what's working, what's weakening, and what's putting your growth at risk. This book gives you clarity and the confidence to act on it. Before you can fix a problem, you need to identify it. Before you can act, you need to see.
"This isn't just another marketing book. It's a CAT Scan and Messaging Audit that reveals exactly where your growth foundation is cracking."
Perry Marshall, Author, 80/20 Sales & Marketing

• Format: Paperback
• Language: English
• ISBN: 0981912664
• ISBN13: 9780981912660
• Release Date: June 2025
• Publisher: Cody Rock Press (G2m Group, Inc.)
• Length: 82 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"