80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination

By Scott A. Dennison

According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often - to get calls from prospects interested in the products and services they're selling. This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you'll need to create an effective online lead generation campaign in your business and make that phone ring: Clarity about exactly who your ideal client is Your business USP (Unique Selling Proposition) A process for effective keyword generation/targeting Professional landing pages for PPC lead generation A well-designed Website, built for lead conversion/generation Great content, properly optimized for search (one part of SEO) Professional back-link campaigns (the other part of SEO) With a foreword written by Perry Marshall, best-selling author of "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More," Scott A. Dennison's 80/20 Internet Lead Generation guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online."

• Format: Paperback
• Language: English
• ISBN: 151181540X
• ISBN13: 9781511815406
• Release Date: April 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 208 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"