8 Simple Secrets for Small Business Owners

By Tom Leal and Steven Hilferty

Many small business owners start or buy a company without realizing the vital areas of business skills they must master to become successful. 8 SIMPLE SECRETS FOR SMALL BUSINESS OWNERS identifies the eight most important areas, and how working with a mentor can make learning much easier. This compelling book, in a narrative format, follows one business owner, struggling in the changing commercial landscape, as she works with a business advisor. The advisor keeps her focused on one vital area at a time, and together they find a way to achieve long-term prosperity. Proficiency in the following four areas is necessary for owners to just survive day-to-day: making the products they sell, working with the people who keep the company going, selling the product and, finally, monitoring finances. To thrive in the future, they must be competent in the remaining four areas: continually improving their products, leading the people who will help the company grow, marketing products for future sales, and strategically planning the company s future.

• Format: Paperback
• Language: English
• ISBN: 0978962702
• ISBN13: 9780978962708
• Release Date: October 2006
• Publisher: Business Coach Press
• Length: 140 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"

Customer Reviews

An excellent, realistic supplemental resource

Written by consultant Steve Hilferty and business owner coach Tom Leal, 8 Simple Secrets for Small Business Owners is a solid practical, general guide for all small business owners regardless of their individual enterprise. Chapters offer experience tempered wisdom in the areas of people, product and operations, strategic planning, marketing, finance and accounting, product development, sales, and leadership. "You don't have to make plans for all possibilities. If you make plans for the ones you think are likely to happen, both good and bad, you automatically have plans to cover many other things, too. You can even be entirely wrong about which things will affect you and still be ready." Couched in a congenial tone and the format of a plain conversation, 8 Simple Secrets for Small Business Owners is an excellent, realistic supplemental resource recommended for prospective and current small business owners alike.

Great concepts

Easy reading and digestable. I read it last weekend and am already implementing some of the concepts. A good book to help get you focused on building your small business.