66 RULES for Publicity Success: Boost Your Company's Value for Pennies on the Dollar

By David L. Politis

Although anyone working in marketing or public relations can benefit from this book, 66 RULES for Publicity Success: Boost Your Company's Value For Pennies On The Dollar is written specifically for entrepreneurs, inventors, business owners, scientists, creators and the like. In their respective fields, such individuals tend to be very, very smart people. In fact, they are generally recognized as subject-matter experts, people who really know their stuff when it comes to electrical engineering, healthcare, Software-as-a-Service, physiology, telecommunications, auto repair and any other number of very technical fields. Unfortunately, for many such very smart professionals, the basics of Marketing (let alone the specifics of Publicity and what it takes to produce Publicity Success ) remain a mystery to them. And that's not good. The goal of 66 RULES for Publicity Success is to help C-Level technologists, scientists, inventors and others learn how to apply Publicity RULES to their advantage, specifically to Drive Action in the marketplace and Boost the Value of their inventions and firms in the process. This easy-to-read guide addresses traditional Publicity basics like Positioning and Messaging, defines the Journalist Mindset , outlines tools and tactics needed for simple and complex PR programs, the role of Social and Owned Media in generating Publicity Success , and much, much more. Readers of 66 RULES for Publicity Success will gain insights into such topics as Positioning and Messaging - the role a mother-in-law or favorite cousin can play in Publicity Campaigns as part of The Betty Factor ; Defining Audiences - from Customers to Journalists and everyone in between; Tool Selection - why News Releases still matter and other tools needed for Publicity Success ; The 5Ws and 1H - the six foundational questions for preparing any Publicity campaign; Story Pitching Basics - how to target the right Journalist at the best media outlet; Advanced Story Pitching - how to craft the best story idea and leverage it across multiple media outlets; Photography Guidelines - practical and legal considerations for photographic success; Earned, Owned & Leased/Rented Media - understand their differences and use each to maximize Publicity Success ; Leverage Social Media - drive engagement and transform outcomes with professional Journalists, Bloggers and Customers; and Other Publicity RULES - from Speeches to Trade Shows and from Press Tours to Crisis Communications Plans.

• Format: Paperback
• Language: English
• ISBN: 0692786767
• ISBN13: 9780692786765
• Release Date: October 2016
• Publisher: The David Politis Company
• Length: 252 Pages
• Weight: 0.85 lbs.
• Dimensions: 9.0" x 0.6" x 6.0"