This is a book that addresses counterproductive behaviors in sales and the means by which to identify them and overcome them. It details a five step process that will increase the probability of... This description may be from another edition of this product.
54321 has been a great bridge in my salesforce. A whole different language to cut through the Hope's, Lie's, and B.S. After reading the book, i purchased one for each of my salesmen, and gave a few books out to other friends and business relationships. It is compelling without being preachy. The salesmen relate, and see themselves in the sterotypes. I found it to be an enjoyable, fast read. Jerry Donlon
A great $20 investment
Published by Thriftbooks.com User , 18 years ago
I have read multiple books during my 20 year career in the sales business - and this is the best I have read. Bill uses his past triumphs and mistakes to illustrate the importance of developing sound personal behaviors to help achieve success in sales - and in life. Don't buy it unless you want to become a better salesperson - while increasing the peace and serenity between your ears on a daily basis. This book will give you a great return on investment for $20. I highly recommend it for all sales people - whatever their industry.
Success
Published by Thriftbooks.com User , 18 years ago
In today's business world companies must develop a new sales approach to ensure success. The selling concept of 54321 is a simple but effective approach that does just that. Regardless of the industry, whether it's selling fire trucks or french fries, Munn's process works. Reading this book, internalizing the message and implementing the concepts has greatly improved the effectivenss of our sales force. It has translated to bottom line profit. This is an outstanding book full of wisdom and a simple but effective message. Eliminate the HLB and things get done!
900 Lb Gorilla
Published by Thriftbooks.com User , 18 years ago
I was always confident in my understanding of sales and have educated myself on many different approaches. When I was told to read this book I responded by saying "that I am sure the messages will be no different than the hundreds of other books that I have read on the subject". To my great satisfaction I was wrong. My peers have always told me I was a strong salesman but with the tools gained by reading this book I feel like a "900 lb Gorilla". With the confidence gained from the knowledge this book provides it will teach you how to behave like "an adult". Which will enhance both your professional and your personal life. Don't be too busy to be smart. It takes 3 hours to read but gives you a life time of value.
Just the Best
Published by Thriftbooks.com User , 18 years ago
In the world of high level sales, successful sales professionals can no longer rely on luck, determination, and a few good contacts. Bill, you offer new insight into ways a salesperson can become successful. Thanks for everything.
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