52 Tips for the Reluctant Marketer was written for business owners who know they need to be marketing, but don't have a marketing plan. By completing each tip, you will create a well-rounded, money-generating marketing strategy that can be used and refined year after year. The tips break marketing down into the simplest steps. Following the plan set out in the book will help you create an effective marketing strategy in about three hours a week, without feeling overwhelmed. These tips work whether you own an independent, physical store, a restaurant, an online business, or even a franchise. If you are ready to build an easy-to-implement strategy for marketing, this book will make it painless.
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