401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition

by Tom Feltenstein

Book Overview

Surefire, down-and-dirty guerrilla marketing tactics for businesses of all sizes Lottery ticket giveaways, discounts for customers who rip competitors' ads out of the yellow pages, paying people to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071441379
• ISBN13: 9780071441377
• Release Date: December 2004
• Publisher: McGraw-Hill
• Length: 355 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.3" x 9.1"