2+2 = 5: The Complete Playbook for Creating a Strategic Alliance That is Greater Than the Sum of its Parts (How to Grow Your Business Through Better Relationships)

By Andrew Brown and Phil Hogg

2 + 2 = 5: The Complete Playbook for Creating a Strategic Alliance That is Greater Than the Sum of its Parts is an action-oriented playbook for business leaders who need to navigate the complexities that arise before, during, and at the end of establishing, or taking part in, a strategic alliance. The '2 + 2 = 5 Playbook' helps leaders identify and harness the elusive "lightning in the bottle" that results when companies -- be they well-trusted entities, unknown business upstarts, or aggressive competitors -- come together to find ways to increase business performance and shareholder value.What makes the '2 + 2 = 5 Playbook' most valuable is that it is deeply rooted in reality - drawing on cross-industry best practices and real-life insights from those who have created, managed, and honed strategic alliances that have given the world bold new products and services while improving business' performance. Specifically, practical lessons and tips are provided by world-class companies and alliance builders, including: Aeroplan, American Express, Atlas Van Lines, Bennett Gold, D+H, Delego Software, Deloitte, IBM, LinkedIn, Microsoft, OnX, Points.com, Visa, Write on the Money, and Xerox. These insights are concisely captured by alliance professionals Andrew Z. Brown and Phil Hogg -- who have written extensively for The Financial Post and Profit Magazine.The strategies and tactics laid out in the '2 + 2 = 5 Playbook' will help leaders overcome the harsh reality that while strategic alliances can catapult businesses into exciting new domains, they are fraught with challenges. As a result, the '2 + 2 = 5 Playbook' will help leaders avoid being involved in one of the 50 to 70% of strategic alliances that will fail within the first three years. At the same time, by applying the practical advice and wisdom in the '2 + 2 = 5 Playbook' alliance leaders will tap into that rare business alchemy where by coming together, they will achieve a whole that is greater than the sum of its parts. '2 + 2 = 5 Playbook' is part of the 'How to Grow Your Business Through Better Relationships' Series.

• Format: Paperback
• Language: English
• ISBN: 1980772339
• ISBN13: 9781980772330
• Release Date: April 2018
• Publisher: Independently published
• Length: 62 Pages
• Weight: 0.33 lbs.
• Dimensions: 9.2" x 0.1" x 6.1"