21 Days to a Big Idea!: Creating Breakthrough Business Concepts

By Bryan Mattimore

Book Overview

From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate "intrapreneurs," and anyone else looking to break the mold.

Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.

By investing less than an hour a day for twenty-one days, you will:
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.

Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first--or your next--biggest idea.

"Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."--Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL

• Format: Paperback
• Language: English
• ISBN: 1626818312
• ISBN13: 9781626818316
• Release Date: November 2015
• Publisher: Diversion Books
• Length: 156 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"