Identity and branding are the strongest marketing forces driving membership numbers at your church. Churches have a duty and responsibility to remain consistent with how they define themselves. Being unclear, or losing your identity will lead to a decline in numbers.If you feel that your church needs a transformation, any transformation you make within will depend on your ability to change and expand this identity.In The 2015 Guide to Perfect Church Identity Branding, Alex Miranda, founder of CreativeComplex.com explains that by building a new vision and mission within yourself and your church, and expressing that identity through perfect branding, you can increase your membership numbers and create a lasting transformation within your community.
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