201 Secrets of High-Performance Optometric Practice

By Robert P. Levoy and Bob Levoy

This unique text provides 201 ready-to-use strategies for increasing the success and profitability of your optometric practice. Time-tested tips and hard-learned lessons provide effective ways to dramatically improve patient satisfaction, communications skills, referrals, image, fee structure, productivity, practice growth, management and motivation, and much more. Case histories, gathered from many practices, illustrate the success others have been able to achieve by following these guidelines.Hard-learned lessons about practice and staff management from leading practitioners in optometry, as well as other health care professions, offer practical, real-world advice for practice growth.Methods for attracting more private pay patients reduces dependence on managed care and the stress of a high-volume, time-pressured schedule.Long range, strategic planning introduces critical decisions that every growth-conscious optometrist must make about his or her practice and sets the stage for revenue enhancement and accelerated growth.14 low-cost, easy-to-use market research techniques highlight the reader's strengths, weaknesses, and "blind spots" in order to make the practice more appealing to patients, staff members, referring physicians and others.35 substantial and sustainable ways to differentiate a practice give the reader a strong competitive advantage in attracting new patients, generating more referrals, and upgrading the fee structure.24 savvy networking strategies are designed to produce a stream of referrals from primary care physicians, pediatricians, ophthalmologists, teachers, school nurses, physical therapists, pharmacists, psychologists and others.Critical communication skills for doctors and staff members improve patient acceptance of periodic comprehensive eye exams, premium lens options, quality sunwear, and prescriptions for vocational and avocational visual needs.Proven ways to cope with increased competition and declining reimbursement rates by third-party payers help the reader develop a more satisfying and successful optometric practice.22 "do's and don'ts" of setting, raising, and discounting fees from practitioners who learned the hard way about the impact that changes in fees have on profitability.16 hard-learned lessons about hiring employees enable readers to learn from the mistakes of others and build a high performance team of loyal, enthusiastic, service-oriented employees.Stress management strategies reduce practice-related stress, prevent staff burnout, and add a sense of fun to the workday.Patient education tips facilitate the development of high-trust relationships with patients, resulting in better informed, highly motivated, more appreciative patients.

• Format: Paperback
• Language: English
• ISBN: 0750673257
• ISBN13: 9780750673259
• Release Date: August 2002
• Publisher: Butterworth-Heinemann
• Length: 270 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"