111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers

by Michael Lee

Due to the growing threat of discounted real estate services and online competition, the number of real estate transactions completed by traditional professionals is dropping every year. Therefore,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1427754705
• ISBN13: 9781427754707
• Release Date: August 2007
• Publisher: Kaplan Publishing
• Length: 224 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 6.1" x 8.9"

Customer Reviews

111 Valuable Strategies for Real Estate Professionals!

As one of the top real estate speakers and authors in the country, Michael Soon Lee has been licensed since 1977 and he has earned as much as $75,000 in commissions in one MONTH (NOT one year). He has also managed both large and small real estate firms as a broker. Michael summarized his many years of professional experience and valuable business tips in "111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers." If you are serious about becoming a good real estate professional, you should read this book. I have been licensed as a real estate broker for about 10 years and ran my own real estate company for 4 years. I found his tips very valuable. For example, in Tip 85, Efficiently Show Properties to Buys, Michael wrote: "...Also, don't show properties the way average agents do. They usually save the best house for last, thinking clients will appreciate a house more after they have seen a few lemons. Unfortunately, all this does is build unrealistic expectations in clients' minds because they are led to believe that every house they see will be better than the last. After seeing the last house, they still expect to see one that is markedly better..." He continues to tell you what the right way is to show properties to buyers. There are many, many other valuable tips, like "Write Articles for your Local Newspaper," "Establish a Physical Farm," etc. "111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers" has 240 pages. It is a valuable addition to the bookshelf for both seasoned and novice real state professionals. Gang Chen, AIA, LEED AP BD+C, Author of "LEED GA Exam Guide," "Architectural Practice Simplified," "Planting Design Illustrated," and other books on various LEED exams, architecture, and landscape architecture

A NO-NONSENSE AND STRAIGHT FORWARD GUIDE TO REAL ESTATE..

Selling a house is a very complex job, requiring great skill and experience, knowledge of contracts, Financing, Marketing, coordination of many people, including the Seller, Buyer, Lender, Inspectors, repair people Escrow Company and much more. Real Estate can be a very stressful profession. With clear, practical and useful suggestions, in his book 111 Ways To Justify Your Commission, the author presents a no-nonsense and straight forward guide to Real Estate issues that both novice and experienced Realtors run up against in their careers. This book offers a framework for all Real Estate Professionals that can help to learn the techniques to Sell value.........not price and should be suggested reading to newly licensed Realtors by every Broker. It will also serve as a graduate course for the experienced. If you are looking for the game plan to follow in Real Estate, Michael Soon Lee presents just that in this book in a manner that is easy reading and can really help in fulfilling your Real Estate goals. Maxine Thomas www.maxinethomashomes.com

Always Be Marketing

I recently became a real estate agent's assistant and am new at seeing the real estate agent's side of the business. While I have been investing in RE for several years, this side of the business is a real eye opener. This book was very easy to read and understand, and it brought up some excellent points such as; A To-Don't List and what kind of person to do business with, just to name a few. The book is up to date with blog information and the importance of staying connected via the Internet. The extra tips past 111 really show that the author walks his talk,and the idea to add tips was very creative, too. The principles can be applied to any business, so anyone working for themselves can benefit from what this book has to teach. As a real estate agent's assistant, I now have some concrete ideas on how I can better support the business which will add more value to my services as well. I highly recommend this book!

Half way through and LOVE it!!

I'm a real estate broker with CENTURY 21, been active in real estate for 16 years and was recommended this book to review. I LOVE it!! And I'm only half-way through. I've recommended it to our agents and they've decided to start our real estate book club back up using this book. Looking forward to sharing their thoughts on it when we're done. The information is so crucial for the beginner or the veteran who needs a reminder or a revision of what needs to be said and done to boost your confidence in today's tough economy. When I finish the book, I'm sure I'll bump my review up to a 5-star!

111 Ways to Justify Your Commission

Instead of buying one copy of Michael Lee's 111 Ways to Justify Your Commission, I would recommend buying two copies (This way you will always have one with you). This is not the kind of book that you read and put away on the shelf, this is the type of book that you keep handy and continually refer to, especially before meeting with potential clients. While this book is jam-packed with useful information for the real estate professional, it is also a confidence builder. Michael Lee understands what it takes to be a real estate professional because he has been in "trenches" himself and he is able to empower you with his experience. Jim Gurman Real Estate Broker, GRI Arcata, Ca