101 Ways to Win an Election

By Mark Pack and Edward Maxfield

Ever wanted to get a better deal for your community? Ever watched politicians and thought 'I could do a better job'? This book reveals the secrets and skills you need to take the first step to power - getting elected.

Written by two experienced political insiders, it is a breezy, accessible grass-roots guide to running an election campaign at any level. It draws on successful tactics from around the world and presents the lessons in a digestible format - 101 short chapters that together will tell you how to win an
election.

Among the many lessons you will learn along the way are why you must learn to hate trees, why a picture is NOT worth a 1,000 words, why you must always have more people than chairs, why the best form of advertising is also the very worst, and why communicating is like cooking.

• Format: Paperback
• Language: English
• ISBN: 1849543127
• ISBN13: 9781849543125
• Release Date: September 2012
• Publisher: Biteback Publishing
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.9" x 5.3" x 8.4"

Customer Reviews

Short, easy guide

101 Ways to Win is a short, easy to read guide for those interested in starting a career in politics. The chapters are short, concise, and a breeze to read. Mark Pack does a good job sharing his expertise in the field and real experiences he's seen. One enjoyable part of this book is that Pack inserts some humanity into his way of thinking. Pack also mentions a few personal items that should not be overlooked on the campaign trail. Though the book shares some interesting insights, it can be a bit dry here and there. I also found the lack of measurable goal-setting a bit disheartening. Yet, this book seems to be more focused on small, local elections instead of large or national ones. And a lot of small elections are won on the ground. 3.5/5, rounded to 4/5. Short, fun read. A bit dry and can be better.