101 Tips for More Profitable Catalogs

By Maxwell Sroge

Provides practical advice on covers, layout, copy preparation, captions, model selection, type, order forms, mailing lists, drop shipping, celebrity endorsements, sweepstakes, marketing, customer service, and catalog evaluation.

• Format: Paperback
• Language: English
• ISBN: 0844236608
• ISBN13: 9780844236605
• Release Date: January 1990
• Publisher: Natl Textbook Co Trade
• Length: 122 Pages
• Weight: 0.93 lbs.
• Dimensions: 11.0" x 0.5" x 8.3"