101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

By Vijay Kumar

Book Overview

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

• Format: Paperback
• Language: English
• ISBN: B009RKEQV8
• ISBN13: 9781118083468
• Release Date: October 2012
• Publisher: Wiley
• Length: 336 Pages
• Weight: 1.56 lbs.
• Dimensions: 0.7" x 7.4" x 9.1"