No fad theories! Just rock solid advice on how to win business from the professional salesperson's perspective. Many good books are written from the CEO's perspective and not many from the... This description may be from another edition of this product.
I found this product very helpful as I worked to train a new salesman in my company. I combinesd this book with the professional sales model to help him work through indiference and objections on sales calls. He has been turning almost 95% of his sales calls into new accounts Doug
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