Why do intelligent people make irrational decisions - again and again?
Why do we cling to bad ideas, trust the wrong voices, defend false beliefs, and sabotage our own interests while believing we're being logical?
The answer isn't a lack of intelligence.
It's cognitive bias.
1000 Cognitive Biases That Shape Every Decision You Make is a comprehensive, plain-language guide to the hidden mental shortcuts, distortions, and blind spots that quietly influence how you think, judge, remember, and choose - often without your awareness or consent.
This book does not moralize.
It does not shame.
And it does not assume you are foolish.
Instead, it reveals how the human mind evolved to survive, not to reason perfectly - and how that mismatch now affects everything from personal relationships and money decisions to politics, belief systems, media consumption, and everyday choices.
Inside, you'll find 1000 clearly explained cognitive biases, ranging from the well-known to the rarely discussed, including:
- Why first impressions are so hard to shake
- Why confidence is often mistaken for competence
- Why repetition feels like truth
- Why losses hurt more than gains feel good
- Why groups make people less rational, not more
- Why authority overrides evidence
- Why emotions rewrite memory
- Why certainty feels good even when it's wrong
Each bias is presented in clear, accessible language, designed for readers who want understanding - not academic jargon. You don't need a psychology degree to follow along. You only need curiosity and honesty.
This book is especially useful for readers who want to:
Understand how manipulation works - and why it's effective
Recognize flawed thinking in themselves without self-loathing
See through persuasion, propaganda, and emotional bait
Improve decision-making in work, money, relationships, and belief
Develop intellectual humility without surrendering clarity
Unlike short lists or viral articles, this is not a novelty catalog. It is a reference work, a thinking companion, and a mirror - one that reveals patterns rather than offering quick fixes.
You will not "eliminate" cognitive bias.
No human can.
But you can learn to recognize when your mind is steering you quietly off course - and that awareness alone changes how much power those biases have over you.
This book does not tell you what to think.
It helps you understand why you think the way you do.
And once you see that, it becomes much harder for anyone - including yourself - to manipulate your decisions.
If you have ever wondered whether your choices are truly your own,
this book is a place to start looking honestly.