Gordon Scott IV uses his mentors' sales skills to teach basic influence tactics that will help you understand the simplicity of relationship building. A devoted sports fans, Gordon uses great examples of basic principles passed down from 2 generations of proven sales methods. Gordon has a great voice, and keeps what is often seen as a dull subject matter, fresh and exciting with fun stories. Gordon does an excellent job of honoring sales traditions that have been in his family for 100 years, and shares them with the world in this debut sales book.
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