100 Ways to Create a Great Ad

By Tim Collins

Book Overview

100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal.

• Format: Paperback
• Language: English
• ISBN: 1780671687
• ISBN13: 9781780671680
• Release Date: August 2014
• Publisher: Laurence King
• Length: 208 Pages
• Weight: 2.05 lbs.
• Dimensions: 0.6" x 8.6" x 10.1"