100 Leo's

By Leo Burnett

A forceful personality whose love of advertising influenced the meteoric rise of his own agency to one of the world's best, Leo Burnett challenged advertising professionals everywhere to reject... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844234206
• ISBN13: 9780844234205
• Release Date: January 1995
• Publisher: McGraw-Hill
• Length: 128 Pages
• Weight: 0.25 lbs.
• Dimensions: 5.8" x 0.3" x 4.1"

Customer Reviews

I love Leo Burnett

I was a Burnett once. I worked in LB Taiwan for couple of years since I have graduated from the univeristy. According to publish "100 Leo's" Chinese edition, I have joined all the processes, and read it over and over to find ideas out to develop the launching news release. I do love what Leo Burnett insists about Advertising which is his favoirte career. Even though the sentences are very short, they all are smart words which make people to think deeply. I'd like to re-read it when I met some problem in my job - even I am not in an advertising related company now. And the most important thing is : I made myself a "star reacher" after having worked in LB. I do love Leo Burnett, and look forward to see more books about LB to be published in the future.