100 Great Copywriting Ideas: From Leading Companies Around the World

by Andy Maslen

Do you use the biggest clich? in the copywriter's toolkit? What's more important than optimizing web copy for search engines? And how do you start a headline promising practical information? Once... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: B0092G7ERU
• ISBN13: 9780462099736
• Release Date: December 2010
• Publisher: Marshall Cavendish Corporation
• Length: 209 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.6" x 5.3" x 7.8"