100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

By Andy Maslen

Book Overview

Do you use the biggest clich? in the copywriter's toolkit? What's more important than optimizing web copy for search engines? And how do you start a headline promising practical information? Once... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0462099733
• ISBN13: 9780462099736
• Release Date: December 2010
• Publisher: Marshall Cavendish Intl
• Length: 209 Pages
• Weight: 0.55 lbs.
• Dimensions: 7.5" x 0.8" x 5.0"