Starting up as an entrepreneur, I realize that the dream on paper looks easy and seems to be working in mind before beginning the actual thing. After several failures, I got to grasp the concept of ideal and reality. Every idea seems to be viable for the entrepreneur until the actual work begins. This explains why most people will still love to follow the societal norm but for those who will want to deviate to pursue their purpose, they will not be spared on the harsh side of life. In my quest to get answers, I got to realize that every effective leader was born out of crises. Isn't it amazing that despite the rate of startup failure keeps soaring higher, new business keeps springing up? Well, this is because the nature of man was designed to overcome challenges and this begun right from the womb. Unfortunately, some of these new businesses also fail because crises are underestimated. As a leader, the longevity of your leadership is not determined by what happens, be it success or failure but by how you interpret what happens. For instance, what one leader may see as a challenge leading to folding up a business another leader may see it as an opportunity that demands to rebrand and scaling up. Great leaders' lookout for opportunities in every occurrence around them. To an effective leader, every event carries a message and it is his responsibility to look out for that message. This book breaks down ten messages crises carry. This will enable you to identify opportunities as they come clothed in crises or difficult times.
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