1 to 1: The Essence of Retail Branding and Design

By Michel van Tongeren

The book on everything you need to know about retail branding, retail formula development, and out-of-the-box thinking. Follow the customer's journey from the couch at home to buying the physical product, and cover all the steps in between--offline and online--a practical and inspirational book.

• Format: Hardcover
• Language: English
• ISBN: 9063692641
• ISBN13: 9789063692643
• Release Date: March 2013
• Publisher: Bis Publishers
• Length: 240 Pages
• Weight: 2.15 lbs.
• Dimensions: 0.9" x 8.1" x 10.1"