[Trend Korea 2026] by Professor Kim Nan Do of Seoul National University and his research team offer the main structure changes and new consumer trends for the coming year 2026 and reveal modern people's real desires that are hidden behind the curtains. Amid global challenges like trade wars and AI threats, South Korea's economy thrives, leading in autos, shipbuilding, semiconductors, K-beauty, and K-content. Individuals' dynamic lifestyles and consumption patterns create new trends. While safety lies in harbor, a ship's essence is to sail. Let's navigate the seas of 2026 with "Trend Korea."
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