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Auswirkungen der Digitalisierung auf das 4P-Marketing. Case Study Walt Disney
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Strategieentwicklung für ein innovatives Unternehmen. Methoden und Analysen
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Digitalisierung im Handel und in der Produktion (German Edition)
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Agilstabile Organisation. Einfluss der Organisations-, Führungs- und Entscheidungsmechanismen auf die Wettbewerbsfähigkeit
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Futurologie in der Wirtschaft. Digital Business und Innovationsmanagement
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Online-Marketing. Theorien zur Konversionspyramide sowie Suchmaschinen-, Content- und Affiliate-Marketing
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Mobile Commerce. Smartphones im E-Commerce
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Neuromarketing, Brand Management und Trojanisches Marketing
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