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Kölmel, Johannes
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Definition, Erscheinungsformen und Anwendungen des Sportsponsorings
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Management von Sportvereinen. Personalmanagement, Vereinsgründung und Herausforderungen
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Dienstleistung und Service Management. Kapazit�tsentscheidungen, Kommunikationspolitik und Gesch�ftsfeldstrategien
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Branchenstrukturanalyse nach dem "Five-Forces-Modell" von Michael E. Porter am Beispiel des BVB (German Edition)
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Die Marke Volkswagen. Branchenstrukturanalyse, Markenportfolio, Markenstrategie
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Umwelt, Ethikkonzepte und Nachhaltigkeit im Sport
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