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Baumgarth, Carsten
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Markenpolitik: Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte
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Markentools I: Brand Canvas: Marken holistisch verstehen und managen mit dem B*canvas 2.0 (essentials)
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Empirische Mastertechniken: Eine Anwendungsorientierte Einfuhrung Fur Die Marketing- Und Managementforschung
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Marketingforschung
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81.73
Save $45.26! List Price: $126.99
Format: Hardcover
Condition: New
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