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Amoah-Binfoh, Kenneth
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Die Auswirkungen der Preisgestaltung auf den Markenwert
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Wplyw cen na wartośc marki
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Les effets de la tarification sur la valeur de la marque
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Os efeitos dos preços sobre o valor da marca
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Gli effetti dei prezzi sul valore del marchio
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The effects of pricing on brand equity: Pricing and Brand Equity
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