Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy

Book Overview

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

• Format: Paperback
• Language: English
• ISBN: 331984184X
• ISBN13: 9783319841847
• Release Date: May 2018
• Publisher: Springer
• Length: 424 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"