Wine Marketing & Sales: Success Strategies for a Saturated Market

By Paul Wagner, Liz Thach, Janeen Olsen

Book Overview

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 189126799X
• ISBN13: 9781891267994
• Release Date: March 2007
• Publisher: Wine Appreciation Guild
• Length: 347 Pages
• Weight: 2.10 lbs.
• Dimensions: 10.5" x 1.0" x 7.3"