How to Build a Seven Figure Consumer Product Brand: The Complete Guide to Launching an Indie Consumer Product Brand from Scratch.

By Jeremy Andrew Robinson

Indie consumer product brands are creating a market revolution as young entrepreneurs buck the traditional corporate path and take advantage of lower barriers to designing, manufacturing and distributing their own products. These entrepreneurs are harnessing shifts in technology, manufacturing and human behavior to break through the barriers that small companies have traditionally faced in reaching a global audience.Jeremy Robinson is a partner and Chief Marketing Officer at SoYoung, a 7 figure brand of lifestyle bags that are sold all over the world, including nearly 1000 North American retailers, like Whole Foods, Anthropoligie, Williams Sonoma and Nordstrom. The products have been featured in Oprah Magazine, Martha Stewart Living, People Magazine, and on national US cable shows like The Today Show and The View."Like many creative entrepreneurs, we started with very little industry knowledge and picked up everything as we went along," says Robinson. "The one thing we've always had is a creative vision and a willingness to learn by asking questions of others."It is in this spirit that Robinson provides an in depth look at all aspects of launching and running a consumer products business while drawing on his substantial marketing and business expertise. This combination of actionable, step by step instructions and real world examples referenced from SOYoung's journey makes this THE essential guide for 21st century consumer product entrepreneurs. Jeremy holds an MBA form the Rotman School of Management.

• Format: Paperback
• Language: English
• ISBN: 1793143382
• ISBN13: 9781793143389
• Release Date: January 2019
• Publisher: Independently Published
• Length: 202 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"