Managing Public Relations and Brand Image through Social Media

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand'e(tm)s reputation with a single viral post, or... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1522503323
• ISBN13: 9781522503323
• Release Date: May 2016
• Publisher: Business Science Reference
• Length: 380 Pages
• Weight: 2.57 lbs.
• Dimensions: 0.9" x 8.5" x 11.0"