When Yes Means No! (or Yes or Maybe): How to Negotiate a Deal in China

by Laurence J. Brahm

Book Overview

En El Arte de Hacer Negocios en China, Laurence J. Brahm pone en pr ctica El Arte de la Guerra de Sun Zi, la declaraci n del mayor gur de la estrategia militar, y Las Treinta y Seis Estrategias, una... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0804833877
• ISBN13: 9780804833875
• Release Date: January 2003
• Publisher: Tuttle Publishing
• Length: 160 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 5.3" x 8.5"

Customer Reviews

Great reference work

Brahm's readable narrative does a great job introducing China's 36 Strategies in a business context. The book's strength is the clarity and brevity of each example. Brahm gives a short description of each of the strategies and then uses a relevant modern business example to bring to concept to life for modern readers. The Book is short - only 160 pages - so it can be read in one sitting or it can be savored and reread over and over again. Brahm's sense of humor comes through in his stories and his "investors Guide to Maotai avoidance" annex is pretty darn funny while also having the value of practicality. This is a required read for anyone planning on doing business in China or wanting to understand Chinese culture and history.

more than practical

Practical, witty and sometimes humorus. Brahm does a good job of explaining the differences between legality, intent and the cultural devices that tie everything together with the Chinese. Businessmen need the information badly that's in this book. One might never be able to close the deal without it. If I were going to improve on this book any it would be in providing more examples. He repeated a few and while the examples were revelant, a fresh example might have given the reader more understanding.