Marketing Modernity: Italian Advertising from Fascism to Postmodernity

By Adam Arvidsson

Book Overview

Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.

• Format: Paperback
• Language: English
• ISBN: 1138880027
• ISBN13: 9781138880023
• Release Date: April 2015
• Publisher: Routledge
• Length: 192 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"