Consumer Behavior & Insights

By Diane M. Phillips

The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to embrace the practical implications and insights of those frameworks.

• Format: Paperback
• Language: English
• ISBN: 1041290896
• ISBN13: 9781041290896
• Release Date: September 2026
• Publisher: Routledge
• Length: 500 Pages
• Weight: 2.02 lbs.
• Dimensions: 1.1" x 7.0" x 10.0"