Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics

By M Joseph Sirgy

Real Estate Marketing, Second Edition is designed to educate real estate students with the art and science of the real estate marketing profession. The new edition includes expanded coverage of real estate marketing across English-speaking countries and discusses the use of AI and technology in real estate marketing.

• Format: Hardcover
• Language: English
• ISBN: 1041092784
• ISBN13: 9781041092780
• Release Date: April 2026
• Publisher: Routledge
• Length: 362 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.9" x 6.7" x 9.6"