The Art of Purposeful Engagement: Contemporary Approaches to Arts and Cultural Marketing and Communication

By Samuel Cairnduff

This book examines marketing in arts and cultural organisations as a form of cultural practice rather than a purely promotional function. Drawing on contemporary theory, sector experience, and real organisational contexts, the book reframes marketing as relational work concerned with meaning, trust, participation, and public value.

• Format: Paperback
• Language: English
• ISBN: 1032960299
• ISBN13: 9781032960296
• Release Date: July 2026
• Publisher: Routledge
• Length: 430 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"