Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them

By Arthur G. Cook

The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecas

• Format: Paperback
• Language: English
• ISBN: 1032838574
• ISBN13: 9781032838571
• Release Date: June 2024
• Publisher: Gower
• Length: 234 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.7" x 9.7"